SEMINAR: Likes, Shares and Science: The Medical Writer on Social Media (not for credit)

Description

SEMINAR CHAIRS

Jessica Norberg

EMWA Medical Corporate Communications sub-SIG Co-chair

Giovanna Gelmi

EMWA Medical Corporate Communications sub-SIG

SEMINAR OVERVIEW

In an increasingly digital world, social media has become a powerful platform for medical writers to share knowledge, engage audiences, and build professional visibility. This session will explore the evolving role of the medical writer on social media, from content planning to self-promotion, underpinned by ethics.

Key Focus: Medical writers can play an important role on social media, ensuring correct medical information is communicated to diverse audiences. This seminar focuses on how medical writers can:

• Contribute to credible, engaging scientific dialogue online.
• Explore innovative ways to present scientific content beyond traditional writing.
• Balance visibility and professionalism while maintaining compliance with regulatory frameworks.
• Understand the risks, governance frameworks, and opportunities shaping professional and pharma engagement on social media.

LEARNING OBJECTIVES

By the end of this seminar, participants will be able to:
• Plan and create a diverse and engaging content feed aligned with professional goals.
• Apply effective strategies for self-promotion and personal branding on social media platforms, especially LinkedIn.
• Communicate scientific and medical information clearly and creatively using different media formats.
• Recognize and navigate ethical, regulatory, and reputational considerations in online communication.
• Identify opportunities for medical writers to contribute meaningfully to scientific and public health conversations through social media.

DISTINGUISHED SPEAKERS

Pauliina Rasi

Communications Consultant and Copywriter, Pauliina Rasi Communications Pauliina runs her own business, supporting small businesses in their corporate communications. She creates communication strategies, content plans and produces content for web and social media.

Louisa Marcombes

Veterinary Surgeon and Freelance Medical Writer, member EMWA Graphics Team
Louisa has a special interest in using graphics to present data and communicate core messages and has published articles on the subject. She has been an active member of the EMWA graphics team for years.

Arianna Ferrini

Freelance Senior Medical Writer and Scientific Communicator Arianna is an experienced freelance medical writer and science communicator, who is very active on social media and finds a lot of her clients on LinkedIn. Or, one should say – her clients find her!

Johanna Chester

Scientific and Medical Research Consultant, and EMWA PR Officer
Johanna Chester has been self-employed for almost 15 years, working as a medical and scientific writer and consultant. She is also very active within the EMWA community and currently holds the position as the EMWA PR officer (among other titles).

Uma S. Swaminathan

Head R&D Bioethics & Policy, GSK Uma is accountable for GSK R&D policies governing research activities and represents GSK in ethical and policy forums. Her expertise encompasses industry bioethics implementation and cross-sector integrity collaboration.

Martin Delahunty

Director & Owner, Inspiring STEM Consulting Martin is a senior academic publishing executive with extensive experience. He provides strategy, communications and engagement services for institutional clients including publishers, universities, pharma and industry who are focused on science, technology, engineering and mathematics (STEM).
He is an active international speaker on publishing innovation and best practices, and the acting president of EMWA.