MCF21- Promotional Medical Writing: the Dark Side

Description

Hundreds of thousands of words and pages are dedicated to the process of getting pharmaceutical products tested, approved and in the hands of doctors. Near the end of this process, you will find marketers. The people who are working to get these products prescribed for patients. Participants in this workshop will gain understanding about what goes on behind the scenes in pharmaceutical marketing and the role of the medical writer, learn about the wide variety of materials produced at this stage, and be equipped to communicate appropriate effective, consistent selling messages across media.

Participant Profile: Medical writers that have worked primarily on the regulatory side with a desire to expand into promotional medical writing.
Medical writers starting out in a healthcare communications and/or advertising agency