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MCF34 -The art of storytelling through infographics
Who it is for
This workshop is designed for anyone in medical writing who wants to improve their skills in visual communication using infographics. No previous knowledge or workshop is required, some experience in design would be helpful but is not essential.
What it covers
All the software will be given during the workshop so there’s no need to buy any license as we will work with free tools.
This workshop will cover the process from the storytelling to the design of the infographic to effectively deliver the message. In the beginning, we will
introduce concepts to define the audience and the goal. When the idea and message are clear, we will start with the design of the infographic layout, placing the different elements correctly; in this part, we will introduce design concepts, the idea of
repetition, hierarchy, colour, and balance. We will use different free tools for design and illustration. The main goal of this workshop is to understand the process of
building an infographic as a layer system. First, the message and the layout,
disposition of the different concepts or topics we want to deliver; followed by finding the colours, fonts, and proper illustrations. We will also discuss resolution and different formats (RGB, CMYK) depending on the use of the infographic.
Sofia Polcowñuk has a PhD in Biology from the University of Buenos Aires and is currently a researcher at the University of Glasgow where she discovered her
passion for science communication through illustrations. She joined EMWA one year ago and is an active member of the Creative Team. With over 8 years teaching experience in different modalities, Sofia is currently a faculty member at Bard
College as part of the Science Communication strand. Sofia is passionate about visual communications and design.
Evguenia finished her PhD in biochemistry at the University of Buenos Aires before finding her true passion in science communication and medical writing 10+ years ago. She is also a passionate educator and activist in medical writing and science communication. She has been a member of EMWA since 2016 and is currently co-chair of the GIMW group, section editor of the journal, and workshop leader.
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Registration fee first
The conference registration fee (€50) must be in your basket before any session can be added. It is one off and covers the opening session and the plenary.
Terms and conditions
Changes to registration
Changes may be made to workshop or seminar choices after booking (that is, a cancellation of one workshop or seminar choice and replacement by another), for an administrative fee of €27, plus any difference in price between the choice of workshops or seminars. Workshops, seminars and lunchtime sponsored sessions may be added to your original registration (subject to availability) at any time, without an administrative fee by contacting info@emwa.org. All changes are subject to availability.
Cancellation of attendance
If you wish to cancel your attendance at the conference, a refund, minus an administration fee of €162, will be made provided your cancellation is made in writing to EMWA head office before 20 October 2026. No refunds will be made after this date.
Payments
Invoices must be settled by bank transfer in Euro, or paid by card through Stripe. All fees are payable in advance. Full payment is due by 30 October 2026. If payment has not been received, EMWA reserves the right to request payment and cancel registration.

