Companies want to leverage social media to promote their brand, but getting one’s message across in a more and more saturated digital landscape is hard. How do we help industry stakeholders create content that attracts attention organically, and, on top of that, manage the intricacies of collaborating with the client’s team to provide content that both communicates the company’s message and resonates with the followers? 

From finding the right channels and building a presence to choosing the publication language(s), in this talk, communications expert and writer Pauliina Rasi shares the secrets of producing high-quality content for industry stakeholders and making both clients and readers happy.