Crafting Impactful Medical Communications Through Storytelling (The session explores practical techniques to craft narratives that resonate with audiences and achieve communication objectives)

In the realm of medical communications, where complex scientific information must be conveyed clearly and memorably, effective storytelling is an invaluable tool. This session will delve into the art of storytelling in medical writing, exploring practical techniques to craft narratives that resonate with audiences and achieve communication objectives.

To do this, we will use the PRISM framework, developed by Eleanor Steele, to ensure we are considering specific key factors effectively to create compelling narratives. Using example medical writing projects, we will discover how the intentional use of these factors can help us adapt storytelling approaches for diverse audiences and content types, ensuring clarity and fostering engagement. Join us to unlock the power of storytelling in medical writing and elevate your ability to communicate complex scientific information effectively.

Eleanor Steele, MedComms

Eleanor Steele has worked in medical communications (MedComms) since 2004, first as a medical writer, then leading scientific teams in several different agencies. She is now a freelance consultant working as the MedComms Mentor to provide specialist training and mentoring to medical writers and consultancy to agencies around building, nurturing, and developing their medical writing teams. Since April 2024, she has also managed the MedComms Workbook subscription service for MedComms freelancers.