Although content is obviously important for effective documents, the look of a document is also important. If you want someone to read a document, it should be pleasant to look at, and if you want the document to be used, the information should be easy to find. This can be accomplished by following the principles of ‘writing visually’. These principles include making pages open and inviting to the reader, using clear text styles, and employing lists, tables, and illustrations to explain complicated processes and relationships