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Social Media: A tool that can benefit public health?

Authors: Sara Ferrão

The global use of social media has changed access to health information, and the internet has become its primary source for the general public. However, judging health information on social networks remains difficult for nonmedical readers since most available information is unregulated and of questionable quality, possibly leading to poor health behaviours and decisions. COVID-19 is the greatest public health emergency of this generation that led to a widespread increase of misinformation. Health communicators can play a role in fighting this infodemic by writing about complex issues in accessible language and providing reliable sources. Filtering and translating the information published online is an essential process that will positively influence public health.

Medical Writing. 2020;29(4):47–49

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