Since 2014, I have offered a four-day course on academic writing for qualitative health researchers at the University of Southern Denmark. I tell the participants, mostly PhD students with backgrounds in the health professions, that “learning to write a good story” is the central aim of the course. But why is a good story important? What makes a good story? And how can one learn to write one? In this article, I explore these questions in the context of teaching academic writing to qualitative health researchers.