In this first issue of 2018, I’m delighted to introduce an excellent article from one of EMWA’s newest Workshop Leaders, John Dixon. Although John is new to teaching at EMWA, he’s extremely experienced in his field – or, more correctly, fields! John qualified in medicine and initially trained as a surgeon before becoming a GP. Since 2003, John has completed an MBA and spent 5 years as Director of Medical Communications at InterComm International Ltd, becoming a healthcare communications consultant and trainer in scientific writing in 2013.