What’s up, doc? Defining a use for graphic medicine in veterinary communications Author: Louisa Marcombes This article aims to make the case for graphic medicine – comics in healthcare –and attempt to define their use in the veterinary field. Graphic medicine is underutilised in medical communications. However, a growing network of clinicians and academics has been working to change the status quo. The cognitive science that may explain why the comic style can be so engaging is explored, along with the barriers that have prevented the genre from being more widely used in healthcare communications. Drawing on the framework already established by graphic medicine, I speculate how comics in the veterinary domain – graphic veterinary medicine – might be applied to improve animal health and welfare. Medical Writing. 2024;33(1):89–93. https://doi.org/10.56012/xful2633