According to Wikipedia, coaching is ‘training or development in which a person called ‘coach’ supports a learner in achieving a specific personal or professional goal’.1 While on the other side, ‘personal branding’ is defined as ‘people and their careers marketed as brands'.2 Nevertheless, we have the impression that there is much more to these simple definitions and we have turned to expert Dawn Bentley to better understand how ‘branding’ can help medical writers advance their careers.