Social media is, today, an indispensable part of networking and business. However, many professionals are still learning how to navigate the sea of social media. Big companies have a dedicated department, but small businesses, entrepreneurs, and freelancers need to manage their own social media presence without decreasing their productivity. This represents yet another task that adds burden to already busy professionals. Posting on social media channels is a way to have an online presence and engage in conversations with business prospects, clients, and peers. Taking the time to plan the posts we want to share is an efficient way to manage our social media presence. Using tools that help schedule and manage postings allows more time to engage with our readers – the ultimate goal of social media. This article reviews the pros and cons of social media scheduling, how to better plan your posts, and some helpful online tools.