Social media and other communication technologies are great tools to raise awareness regarding public health challenges and measures to overcome them. At the same time, these modern technologies are used to spread misinformation and conspiracy theories on topics that include vaccines, genetically modified organisms, climate change, and most recently, the COVID-19 pandemic. The resulting infodemic makes it challenging for the lay audience to separate scientific facts from misinformation. This article invites the scientific writer to consider approaches used in public speaking and teaching to craft scientific articles and blogs that can be understood by non-expert readers.