When I was asked to write about using social media for work and collaboration, one “professional” social media platform immediately sprang to mind – LinkedIn. This article discusses LinkedIn, one of many social media platforms in a prosperous market. The content of this article is about my personal experience of using LinkedIn to get noticed and get work over the last 10 years. I am not an expert. Nothing I have written is definitive. This article is intended to provoke thought. I hope what I have shared of my own experience is beneficial.