A year of EMWA firsts has passed and while we are still not in a post-pandemic phase, one can see that our profession has regained its momentum. In the past, you might have experienced the need to explain to family members and friends what “medical communications” is all about. I, at least, always received the same reaction: “People pay money for the services you provide?” Well, that perception has changed with the pandemic. Not only is there a better public understanding but actually an appreciation of professional medical writing and communications. In other words, societies associate a certain value to the services medical writers and communicators provide