One of the keys to being successful in business is the ability to network effectively. Making efficient use of the interactive communication tools available to you today, such as business networking websites like LinkedIn, Plaxo, and Xing and microblogging platforms like Twitter®, not only increases your chances of winning new clients and business but also helps in retaining them. This article describes the steps to efficiently win and retain clients and how to use business and social networking platforms to increase your chances of success.