During a visit to Greece more than 15 years ago when I was involved in an animal protection campaign, I met a journalist who was investi gating prohibited fishing methods that local fishermen were using. When he was asked by the animal protection organisation if he could write about the ongoing spaying campaign, he responded with “… good news doesn’t sell”. I remember well how I thought this is quite sad as it leaves a falsely negative picture of the world. Moreover, positive news can also be important, such as in this case, where the intent was to increase public awareness of best practices to ensure a healthy and manageable dog population and provide infor - mation on adopting dogs from abroad.