Writing for Localisation

Medical and scientific content is often developed for use across multiple countries, languages, and audiences, yet writing and translation are still frequently treated as separate stages. This can result in ambiguity, terminology inconsistencies, and cultural or regulatory mismatches that create avoidable rework and delays.

The webinar will explore how sourcewriting decisions directly influence translation and adaptation outcomes, and how a localisation-aware approach can improve clarity, consistency, and usability from the outset. The session will cover common source-text features that make translation more difficult, practical ways to improve localisation readiness when writing in English, and a simple framework to support decisions on whether content should be translated, localised, rewritten, or transcreated. It will also address terminology decisions and the importance of considering the broader context when content is intended for global communication. Participants will leave with practical insights to help them create source content that is clearer, more adaptable, and better suited for use across markets.

Key takeaways for participants:

• Recognise common source-text features that make translation and adaptation more difficult.
• Apply practical writing principles to create clearer, more localisation-ready source content.
• Use a simple framework to decide when content requires translation, localisation, rewriting, or transcreation.

Level: Foundation to intermediate

Previous knowledge required: None. No prior localisation or translation experience is required. The webinar will be particularly relevant for medical writers and content developers who collaborate with global teams, affiliates, or translation partners.

To register, please click here