Search Engine Optimisation (SEO) Health Blog Writing for Medical Writers: Build Visibility and Trust Online

13:00 – 14:00 CEST

Valerie Leroux

Many medical writers are asked to write “SEO-friendly” blog content — but often receive little guidance on what that really means. Should you focus on keywords? Length? Structure? Sources? And how do you ensure SEO doesn’t compromise medical accuracy or credibility?

In this practical session, we’ll break down exactly how SEO applies to health blog writing, so you can confidently deliver content that performs well online and maintains professional standards.

You’ll learn:

· What clients really expect when they request SEO content

· How to apply E-E-A-T (Experience, Expertise, Authority, Trust) to boost both SEO and credibility

· How AI is affecting SEO health writing (and where your skills remain irreplaceable)

· The most common SEO mistakes writers make and how to avoid them

· Simple techniques to optimize blog headlines, introductions, and references

Level: Foundation

Previous knowledge required: None

To register; email info@emwa.org