EMWA

Search Engine Optimisation (SEO) Health Blog Writing for Medical Writers: Build Visibility and Trust Online
2025-07-15 13:00 - 14:00 (Europe/Amsterdam)
13:00 – 14:00 CEST
Valerie Leroux
Many medical writers are asked to write “SEO-friendly” blog content — but often receive little guidance on what that really means. Should you focus on keywords? Length? Structure? Sources? And how do you ensure SEO doesn’t compromise medical accuracy or credibility?
In this practical session, we’ll break down exactly how SEO applies to health blog writing, so you can confidently deliver content that performs well online and maintains professional standards.
You’ll learn:
· What clients really expect when they request SEO content
· How to apply E-E-A-T (Experience, Expertise, Authority, Trust) to boost both SEO and credibility
· How AI is affecting SEO health writing (and where your skills remain irreplaceable)
· The most common SEO mistakes writers make and how to avoid them
· Simple techniques to optimize blog headlines, introductions, and references
Level: Foundation
Previous knowledge required: None
To register; email info@emwa.org

Sustainability SIG – Meet & Share: “Nutrition for us and our planet”
2025-06-13 09:00 - 10:00 (Europe/Madrid)
In this Meet & Share, SUS-SIG member M. Carolina Rojido will discuss the intersection of nutrition, human health and planetary health. She will also share tips and caveats for writing about nutrition and results of studies that involve nutrition.
M. Carolina Rojido is a general physician with a master’s in health administration, and certificates in lifestyle medicine, plant-based nutrition and nutrition coaching. She worked in the United States for nine years, gaining experience in oncology, imaging and clinical gerontology research. Now based in France, she works as a freelance medical writer/scientific communications consultant and sustainable nutrition coach, interacting with lay and scientific audiences.
Register at info@emwa.org and join us and share your questions and experience!

CORE Reference Webinar
2025-06-11 12:30 - 13:15 (Europe/London)
Statistical anonymization software for utility-preserving privacy protection in clinical documents for public disclosure.
Email info@emwa.org to secure your space.
